Explainer video – Prudential Ethics Mascots

In this video, we had a task to tell about ethical situations that can arise in a company and how important it is to be ethical and do quality work.
The company held a competition among employees how they see the heroes of the video. Based on the sketches and the vision of the company, we have developed mascots,
as well as videos with mascots.

You can watch the video creation workflow here.

The project was completed over 4 weeks.

We have developed:

-character design



-recording voice acting

-sound design

You can also get acquainted with our other projects or subscribe to our Instagram

For advice on a video or project, just email us



Client: Prudential Singapore

Agency:  click2view

Production: WonderBloom Production

Script: Artur Akhmetzyanov

Art direction: Kristina Zeljukina

Character design/Illustrations: Kristina Zeljukina

Animation: Iryna Shmulia

Sound design: Rovshan Parabashev