Explainer video - Prudential Ethics Mascots
Hey! Our studio worked on this project in collaboration with the click2view agency.
We developed a series of videos starring the cute animals Ethel the elephant, Trusty the dolphin, and Shotcat the crab.
The goal of the video is to inspire employees to integrate ethical thinking and decision-making in all they do. The video should make the idea of ethics less abstract, more approachable and easy to understand.
Process
Prudential had a fun ‘design a mascot’ project that involved Prudential staff/agents coming up with the mascot concepts and drawing characters. We processed this material and embodied it in the current form of mascots with different emotions and poses
If you have any questions about the project, we will be happy to advise you. Feel free to write to us and we will definitely offer you a solution to your problem. Also follow our updates on Instagram.